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At the Malaysia Institute of Digital Marketing (MIDM), we offer a comprehensive digital marketing certification program designed to equip aspiring marketers and professionals with the skills and knowledge necessary to succeed in the ever-evolving digital landscape. Our program is designed to provide a practical, hands-on learning experience, covering key topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and data analytics.
Here’s a breakdown of the 12-Week Digital Marketing Certification Program.
In this module, students will learn the fundamentals of digital marketing, including the history of digital advertising, current trends, and the various channels and platforms available.
In this module, students will learn the principles of search engine optimization, including keyword research, on-page optimization, and off-page optimization.
In this module, students will learn the principles of social media marketing, including content creation, community management, and paid social advertising.
In this module, students will learn the principles of content marketing and email marketing, including content creation, lead generation, and email automation.
In this module, students will learn the principles of data analytics and marketing automation, including the use of tools like Google Analytics and HubSpot.
In the final two weeks of the program, students will complete a final project that demonstrates their mastery of the concepts covered in the course.
In the next decade, a period of rapid growth is anticipated for internet businesses.
To be eligible for our digital marketing certification program, students must have a basic understanding of marketing principles and have completed at least a bachelor’s degree in marketing or a related field. Students who do not meet these requirements may still be considered for the program on a case-by-case basis.
Upon completion of the program, students will be required to take a certification exam that will test their knowledge of the concepts covered in the course. The exam will consist of multiple-choice questions and will be administered online. Students who pass the exam will receive a digital marketing certification from MIDM, which is recognized in the digital marketing industry.